Starbucks recently expanded into the wellness space with the launch of Protein Cold Foam and Protein Lattes, made with protein-boosted milk. Each grande drink packs between 15 and 36 grams of protein, making it one of the brand’s most functional menu innovations yet. With more people looking for beverages that do more than just taste good, this launch felt like a natural step for Starbucks to meet customers’ evolving wellness goals.

On this campaign, I led the design work for the in-store experience. From retouching product photography to designing print and digital menu panels, I created signage that introduced customers to these new protein-forward drinks. I explored layouts and illustrative touches that felt approachable and aligned with Starbucks’ brand, helping the wellness story and benefits feel clear and engaging. These designs rolled out as part of the broader Fall seasonal campaign, where I also contributed to the seasonal menu panels and other in-store design elements.